Throughout the whole year of 2012, we have been working on the graphic identity of the Whitney Museum. Today (May 21, 2013), this new graphic identity has finally been unveiled on the website of the Whitney. A short movie, in which we introduce the new graphic language, can be seen there. A long, essay-sized background story can be found here.

In short – we have been responsible for the development of the graphic identity, while the actual application of this new language will be taken care of by the in-house design team of the Whitney. Needless to say, we are extremely grateful to have been given this opportunity.