We are thrilled to announce that, throughout 2012, we will be responsible for the development of the new graphic identity of the Whitney Museum of American Art. The Whitney is currently in the process of moving to a new location – the new graphic language will be an important part of this exciting next phase. While we will be responsible for the development of this graphic language, the future implementation will be taken care of by the in-house design department of the Whitney. Needless to say, we are very happy to be part of this process.